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A company interested in marketing in foreign countries needs a complimentary process of adapting for a specific context of use, redesigning its site to meet the end-users requirements.
Emergia specializes in the design of highly usable interfaces for Spanish speaking users that are easily learned, which minimize user frustration and maximize user productivity. There are many new interface considerations and factors that need to be addressed before developing an effective website: |
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Accurate translation of their products or services to the target language |
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There are factors like dates, calendars, weekends, day turnovers, time, telephone number and address formats, character sets, collating order sequence, reading and writing direction, punctuation, translation, units of measures and currency. |
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Other factors deal with the elements dependent on culture, like graphics/visuals, colors, functionality, sound, metaphors and mental models are covert factors. These can be considered to avoid misinterpretation or offending the target culture. We adapt cultural user interfaces to a cultural diversity. |
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Other concern for globalization has generally been meeting requirements posed by national (or international) standards. If a product is not developed with knowledge of such national requirements, it can become financially impractical to adapt it. |
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We should keep in mind a user-centered focus.
Our Website redesign and production drive to a effective World Wide Web. To see an example of our web designs please visit Clients. |
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