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| In this section we offer reviews of the user experience on some Spanish web sites, a key factor for success on the Web. | |
| Halcón Viajes: a Spanish travel agency | |
| January 2001 | |
| Internet is changing the travel market. Buying and plan a journey by Internet is very developed in e-commerce. In the Web is possible browse prices and compare and schedule easily and fast a trip (flies, hotels, en-a-cart, etc.). Online travel agencies, like Expedia.com and Travelocity.com in USA or Edreams.com and Muchoviaje.com in Spain are leaders of this sector. | |
| Halcón Viajes, the Spanish traditional travel agency which make more many, has a obsolete website with critical usability problems. There is no useful content for customers and is not possible any interactivity in it. Also it is very hard to use and navigate. | |
| Halcon Viaje web site needs a urgent redesign to reach their customers demands. Is not enough just to be on line. | |
| Read more [in Spanish]. | |
| The user experience in the Spanish online wine shops | |
| December 2000 | |
|
This report
analyzes the checkout process and the user experience
of the most important Spanish online wine shops. Two senior
analysts at Emergia Soluciones Interactivas (www.emergia.net)
conducted the heuristic evaluation in December 2000.
After describing the main success factors to take into account in a e-commerce site, it is analyzed the checkout process of 20 Spanish sites and an international one (Chateauonline.com) used as a reference benchmark. We found that only 25% (5 out of 20) of the shops pass the requirements of an acceptable checkout process. |
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| Afterwards, we research the quality of the customer experience in the five shops that pass the checkout process. The usability, range of products, level of prices, promotions, customer service, fulfillment, personalization options and privacy policy are examined. In each category it is highlighted the best and worst practices found. | |
| The final result is that only 3 shops (Ibergourmet.com, Elcorteingles.es and Viaplus.com) out of 20, that is 15% of the researched sites, offer an acceptable experience to its customers. | |
| Our findings in this sector are of general application for the Spanish e-commerce sector. The main conclusion is that the online shops will have a lot of trouble to fully develop its market potential if there are not basic improvements in the customer experience they offer. | |
| See contents. | |
| Read more [in Spanish]. | |
| How to buy the report [in Spanish]. | |
| Oracle España: globalization is a challenge to user experience | |
| November 2000 | |
|
In a global economy companies have to offer proper
services to other languages' users. Many firms are marketed
outside their country of origin and this internationalization
generates language and design problems. We can see some
of these difficulties in Oracle web site. The navigation
bar mixes Spanish and English, is badly translated,
mixes Spanish pages with English ones and there are
too many different looks feels and subsites, generating
confusion users. A web interface must be translated
and culturally modified for a specific language.
Conclusions: It is necessary test the target audience before launching a site in a foreign language. Read more [in Spanish]. |
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| Bancopopular-e.com | |
| October 2000 | |
|
Many banks directly transfer their practices from the
conventional office to the Internet. However, the Web
is a new interactive medium. We review some usability
problems in this web site. Navigation is poor: you don't
know where you are or where you can go (many times there
is no navigation bar). The site uses frames, and is
difficult read the content in a small window. Some pages
looks like advertising, some linked icons are broken,
there are problems with Netscape Navigator, etc. It
is a bit frustrating for users.
Read more [in Spanish]. |