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| November 2000 | |
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In a global economy companies have to offer proper
services to other languages' users. Many firms are marketed
outside their country of origin and this internationalization
generates language and design problems. We can see some
of these difficulties in Oracle web site. The navigation
bar mixes Spanish and English, is badly translated,
mixes Spanish pages with English ones and there are
too many different looks feels and subsites, generating
confusion users. A web interface must be translated
and culturally modified for a specific language.
Conclusions: It is necessary test the target audience before launching a site in a foreign language. Read more [in Spanish]. |
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Other user experience: Halcón Viajes: a Spanish travel agency |