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Emergia thinks that an e-business strategy is a constantly ongoing process that involves changing the site content and structure and exercising new strategic options in response to users' feedback and changing market conditions.
To get users' feedback we define and analyze specific e-metrics, getting data from advanced traffic analysis of the site (analyzing site visits, frequency, user's exposition, conversion rates, etc.) and other data as email feedback, revenues, cost savings, etc.
In the end, we are not just building web applications, but proposing business transformations. We believe that the Internet gives our clients the power to create innovative business models that transform their competitive landscape.
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